Can fashion be good? Movements have long considered whether style might serve a political perspective, from punk DIY to Courrèges’s synthetic futurism to the No Logoism of the 1990s. Today the buzzword is sustainability.
According to McKinsey & Company’s 2020 Fashion on Climate report, the fashion industry produced around 2.1 billion tons of greenhouse gas emissions in 2018, equaling four percent of the global total. Images of discarded clothes clogging second-hand mitumba markets in Kenya or piled high in the Atacama Desert in Chile have disturbed even the most dedicated consumers. Images of rivers turned purple with dye have hit CNN.